WICKED SELECTOR

I couldn't just let Wally's Def Leppard vid ride out the weekend at the top of the blog...so I thought I'd offer a sneak peek for a new brand we're droppin next week. We've been thinking there was room on the site for a good reggae based brand, and just then along comes SELECTOR! which is a well-designed, subtle, musically inspired t-shirt brand. You won't find excessive reliance on the good old Lion of Judah (which we love to death, but we all know it's BEEN DONE) and you won't find them using the tried and true red gold and green too much either. SELECTOR! pays tribute to some of the golden moments, personalities, and riddims of Jamaica's incredibly rich music history...enjoy! SELECTOR! will also be dropping in some of the finer boutiques around the world in the next week or so.